It costs 20 euros and 50: for those who filter up to 20, you don't exist
Amazon's price filters exclude those who are just above the threshold: how to choose the ranges, when to go down and when to go up.
Negative reviews: they are not deleted, they are neutralized
A star can't be removed on request: when Amazon removes a star, what a registered brand can do, and how to limit the damage by working on the product page.
FBA Refunds Not Refunded: Amazon Owes You Money
Lost, damaged, or returned merchandise: FBA refunds have narrow time windows and are based on the cost of production, not the selling price.
The "Request a Review" Button: Free, Compliant, Ignored
A button in Seller Central asks for reviews and feedback on your behalf, between five and thirtieth days after delivery. How to use it and when it's best.
Coupon vs. discount: they look the same, but one sells twice as much.
The coupon has a green badge in search and a redemption fee, the discount does not: when is one better, when is the other, and how not to give away margin.
The second image sells more than the title: how to choose it
The first image gets the click, the second decides the purchase: how to build an Amazon listing gallery and which mistakes lead to lost conversions.
Hidden search terms: the field that determines whether you get found
The search term field is 250 bytes, not characters: how to fill it in without wasting it and why if you go over, you risk not being indexed at all.
Amazon has cut fees in Europe: how much you are actually entitled to
An average reduction of 17 cents per unit, new percentages for categories under 20 euros, and an expanded Low-Price FBA program: what's really changing on Amazon.it.
Q4 wins in September: peak premium and new FBM standard
From October 15th to January 14th, the high season surcharge returns, and from September 30th, the delivery standard for self-shippers will change.
New Selection Program 2026: Amazon discounts launches, but only until October 31st
Commissions capped at 10% and 5%, free storage and returns on the first 200 units: how the New Selection Program works and what expires on October 31st.