MARCO BRUSTIA

Social Media Management

I manage profiles and campaigns with a mix of creativity, data, and AI agents: editorial calendar, content production, advertising, community, and reporting with clear KPIs.

Social media that speaks to your audience, driven by data and AI

Social media is a continuous conversation: I design a strategic presence that builds community and brand awareness, from target audience analysis to tone of voice. 

I create and schedule original content (graphics, videos, texts, and podcast formats), including using generative AI to accelerate quality and consistency, and publish it on Facebook, Instagram, TikTok, LinkedIn, Pinterest, and X with constant monitoring. A clear editorial calendar, measurable insights, and continuous optimization transform social media channels into a driver of relationships and growth.

The ingredients of your social engine

I optimize the entire flow, powered by AI to increase speed and quality, while maintaining brand consistency, clear governance, and measurable KPIs.

Positioning & Strategy

We define audiences, tone of voice, and thematic pillars. Clear objectives and measurable KPIs for each channel.

Content factory

Ideas, copy, and visuals generated and refined with AI. Native formats for Instagram, TikTok, LinkedIn, and Shorts.

Editorial plan & scheduling

Monthly calendar with optimal times and A/B testing. Publishing automation and quality checklist.

Ads & performance

Meta/TikTok/LinkedIn campaigns with continuous testing. Event tracking, CTR/CPA under control.

Community & reputation

Comment/DM moderation and template replies. Critical keyword alerts, rapid escalation.

Smart analytics & reporting

Live KPI dashboards and insights generated by AI agents. Periodic reports with next actionable steps.

In practice

What does this mean, in numbers?

These are not estimates: they are the numbers on the calendar I work with every day on my brands, counted as of August 23, 2026. What I do for myself is the same thing I do for a client.

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Post in four days

Scheduled from September 1st to 4th on three different brands. Each with its own story: the same story told in six ways, one for each network.

Please see the editorial calendar for August 23, 2026.

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Networks, one calendar only

Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube. Each network has its own hours and formats: the plan takes both into account.

Connected and active accounts in publication

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Posts published by hand

No one has to remember to press send at 8:00 PM: each session starts automatically at the designated time. The manager controls the results, not the stopwatch.

Automatically publish to all queued releases

Ready to grow your social media with AI?

In 30 minutes we define objectives, priority channels and a 30-day pilot with clear KPIs. I'll provide you with timing, costs, and approval governance, so you can go live without friction and with immediately measurable results. Book your call now: let's start with your real-world case.